Hard seltzer, or alcoholic sparkling water, is the newest drink trend taking the UK by storm. Available in Pineapple and Clementine — two brand new, mouth-watering flavors — it has 70 calories, 3.7% alcohol, 0g carbs and is naturally gluten free. Hard seltzers aren’t zero calorie, but they are lower calorie than many other alcoholic alternatives that are available in the market today. And they might continue doing just that. Aldi has jumped on the bandwagon with its own take on White Claw, called Nordic Wolf. We will always be … Hard Seltzer is essentially flavoured sparkling water with alcohol and little or no calories. HARD SELTZER Home; Shop; Advent Calendar; Subscribe; Account; Latest; Get Involved. That means that they’ve got a lot of potential further growth. Please note, comments must be approved before they are published, © 2020, Crafty Nectar We offer a guilt free solution to socialise with alcohol, without compromising on taste or quality. The brand offers three flavours – Lime Cooler, Passion Star and Mango Hi-Ball – and sells in cases of 12 (rsp: £29.99/12x250ml). It has a good flavour profile and it’s also quite light and refreshing. By continuing to browse our website, you are agreeing to our use of cookies. No refined sugars or artificial sweeteners, naturally. It has a good flavour profile and it’s also quite light and refreshing. Based on a lot of testing and study done by seltzer brands, it has shown that this is not just a fad and seltzer is definitely here to say. SkinnyBooze have the widest range of hard seltzers available anywhere in the UK. There are a few brands which produce some really great flavoured seltzer, too. Good One is looking to “fill the niche of craft” in the hard seltzer market with its range of boozy sodas, which are made with real fruit juices and alcohol distilled from scratch. They may have jumped from craft beers & ciders to hard seltzers. Hard seltzer appears like a desirable option for these people. Unlike some other hard seltzers on this list, this one’s a refreshing malt beverage. It is the first move into booze for the brand, which launched a duo of alcohol-free gin & tonic cans in January. Buy now Learn more. And as far as hard seltzers are concerned, anything with alcohol will never be perfectly healthy and we also find some can taste too fruity and sweet. Founded by brother and sister team Fabio and Francesca Bruni, Two Brooks launched its three-strong range on its online store this month. Especially when you consider that beer & cider sales grew at just 0.9%! Now, let’s get one thing out of the way - it is not beer or vodka or G&T. The brand offers four flavours - Black Cherry, Blood Orange, Persian Lime and Mango & Passionfruit - from its online store and is set to start selling on Amazon (rsp: £2-£2.50/330ml). Produced by Allendale Brewery at its site in Northumberland, Ride hard seltzer launched at the end of March. Set to launch via the brand’s revamped DTC website in October, Gigglewater’s three-strong range of flavours comprises Passionfruit, Lime and Aronia Berry - a sour berry also known as chokeberry. Use this popup to embed a mailing list sign up form. The 4% abv drinks will retail at £1.29 per 330ml can, just under half Tesco’s £2.50 price for White Claw. This decline is a problem for a lot of individual breweries and cideries that had plans to expand. They are available to buy via the brand’s website and at Eat17 and Harvest E8 stores. Think about it - if you’re in the mood for a nice, crisp cider, would you really opt for a lighter & fruitier hard seltzer? We consider us as a hard seltzer lovers so we create this site for shop in Europe, UK and US markets, get some information about how hard seltzer is made of, flavors, brands, and market trends. Not necessarily a bad thing! They are also available to buy in bulk from the brand’s online store (rsp: £30/12x330ml). It has a good flavour profile and it’s also quite light and refreshing. The brainchild of Diageo’s former head of innovation Nick Britton, High Water was born during lockdown and launched in December 2020. White Claw ® Hard Seltzer is made from a blend of seltzer water, triple distilled spirit, and a hint of fruit flavour. They can be purchased from the brand’s website and are set to launch on Amazon. And things are not particularly bright for some seltzer makers either, with other options such as low-ABV wine spritz which might eat into their market share. With hard seltzer eating into beer sales in the US, many brewers Stateside have launched boozy waters over the past few years, and indeed a number of UK … Framed as “a lighter-calorie option to wine and beer”, a pair of hard seltzers from Smirnoff rolled into Sainsbury’s, Tesco and Waitrose in June (rsp: £1.80/250ml). As a result, while the market share of hard seltzers may go up, the moment there’s something better in the market, consumers will shift to that. Their popularity is boosted by the low calorie selling point and some people also claim that they can help boost productivity and can elevate your mood too. Hard seltzers are becoming c-r-a-z-y popular. Officially launched in April, Island Bay is now stocked in independents and convenience stores across the country, including Best-One, Spar and Nisa (rsp: £1.90/250ml). Global supermarket chain Aldi has launched in the UK its first range of canned hard seltzers, betting the no-and-low alcohol (Nolo) drinks that are reshaping the US beverage industry will appeal to British consumers. The launch of Kopparberg spinoff brand Balans in January 2019 marked the first move outside of cider for the booze giant. June 15, 2020. The hard seltzers contain a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours. Complete with 4 free Island Bay Hard Seltzer glasses to enjoy them in! They’ve got some delicious flavours to choose from, including Wild Berry, Blueberry & Acai, Orange, Lime, and a lot more. But, one important factor to be considered here would be the churn. Known as … Kopparberg says the drinks, which are available in Tesco and Morrisons (rsp: £2.20/330ml), deliver “a far fuller flavour to anything currently available on the UK hard seltzer market”. Now that’s a seltzer with a punch, eh? The simple reason this is happening is because they are seen as better alternatives. “Traditional beer” saw a lot of people switching to craft beers, IPAs and ciders. The Rhubarb and Grapefruit drinks will be available online, on Amazon and at independent grocers (rsp: £2.49/330ml). Grab the deal! At the inaugural BrewLDN beer festival, several UK companies brought along their very different versions. Described by the brand as ‘juicy, moreish and sophisticated’, East London Liquor Co announced it would be lauching a pair of hard seltzers in September. This means that those who would typically opt for a craft beer want to purchase something different. Typically fermented with sugar instead of malted barley, they’re low in sugar and carbohydrates, meaning their calorie count is minimal. Hard seltzers are carbonated water with alcohol and natural flavouring mixed in. Coca-Cola will enter the alcohol category in Europe with the launch of Topo Chico Hard Seltzer in select markets next month. are, that there may always be a possibility of ‘peaceful coexistence’. PURE Hard Seltzer - Deutschlands leckerstes Hard Seltzer und bald auch in deiner Nähe oder ganz einfach online erhältlich. It doesn’t have any harmful substances, preservatives, additives, or sugar. Not logged in before? : We couldn’t not start this list with the mighty White Claw - the one that outsold Budweiser beer! Crafted with quality ingredients, White Claw® Hard Seltzer 70 is made from a blend of seltzer water, our gluten-free alcohol base, and a hint of fruit flavor. Over the next five years, IWSR predicts that hard seltzers will likely witness the highest growth rate within the UK’s ready-to-drink category, with a … These were joined by a Mango Passion flavour in October 2020. Available in Lime and Raspberry flavours, Served has recived financial backing from Seedlip investors Mike Branson and Jonathan Ford, Dash Water investor Bradley Berman and CrowdCube founder and CEO Darren Westlake. Fountain Hard Seltzer is made with a gluten-free fermented alcohol base, a touch of premium all-natural flavours, and New York City water and nothing else. Island Bay Advent Calendar! Buy your hard seltzers today. It's particularly popular with health-conscious millennial drinkers at only 95 calories, 4.5% ABV and just 2g carbs in a tin. Based on what White Owl’s management had to say, it is likely that hard seltzer's are not going to be just a fad and there’s a massive demand out there. Now the craze is picking up speed in the UK, with startups, major brands and even some retailers launching their own versions. Boom - hard seltzer! Vegan, gluten-free and intensely refreshing. With the average hard seltzer containing only 100 kcal, they appeal to the health-conscious consumer. There are also several other brands entering the market, some with ABVs of upto 14%! A Hard Seltzer for Healthy Hedonists. There's significant room for growth for the hard seltzer market in the UK. However, with the introduction of hard seltzers, they’ve only recently become viral. Back To Shop Save! SAVE £10 was £69.95 now only £59.95. DRTY Drinks Hard Seltzer Mixed Flavoured Alcoholic Sparkling Water 330ml Can Pack - 4.0% ABV (Raspberry Rose, White Citrus) (6 Pack) DRTY Hard Seltzer amazon.co.uk £14.95 Each of the drinks, which come in Pink Grapefruit & Pomelo, Seville Orange and London Dry & Lemon flavours, will feature one of the distiller’s bestselling craft gins mixed with sparkling water. Mango Hard Seltzer 250ml . Its origins lie in a brand called SpikedSeltzer, the first alcoholic sparkling water, which started to be brewed in America in 2012. Every single Kopparberg is born in the town of Kopparberg before making its way to you. Single and mixed flavour cases can be purchased at the brand’s online store and through Amazon (rsp: £2.75/250ml). Discover the refreshing taste of White Claw ® Hard Seltzer today. Alcoholic sparkling water. But don’t get too excited for seltzers yet. This is a matter of concern because craft beer and cider especially were gaining significant traction across demographics in the United States. Available in Mixed Berries, Black Cherry and Passionfruit flavours, the drinks are made with the brand’s trademarked ‘KopparSpirit’, an alcohol base which leaves behind no residual sugar. This low calorie alcoholic drink with all natural flavourings is great for any calorie conscious drinker and we have more varieties than any other alcohol retailer in the country. The British Honey Company is expanding its Keepr’s spirits brand with a range of “premium” hard seltzers, which come in Pear & Ginger, Pomegranate & Rose and Passionfruit & Elderflower flavours. It gets worse if you look at how the sales for other low-ABV beverages have been stagnating. Its two initial flavours, Raspberry Rosé and White Citrus, launched into Ocado, Amazon and 31Dover in October 2019 (rsp: £2.20/330ml). The best part of seltzer is just how simple and straightforward it is. Kopparberg Hard Seltzer pairs the natural exotic flavouring of Passionfruit with sparkling water, to create a refreshing and light serve. Set to launch initially into Selfridges on 22 July, Served hard seltzer is made from British sparkling water and ‘wonky’ fruit that would have otherwise gone to waste (rsp: £2.50/250ml). While on the face of it there is little similarity between them (all three being low ABV beverages), they all taste completely different. Best served chilled from the can. It is, in a way, the lovechild of water and carbon dioxide gas. The drinks are made with the distillery’s own vodka and come in Lime and Pomegranate flavours, with a cucumber variant set to join the lineup later in the year. Inspired by American sparkling water brand Topo Chico, the seltzers are the first move into alcohol in the UK for the soft drink giant. Many brands are gluten-free and are around 4-5% ABV. With zero grams of sugar, this one’s already a great option for a lot of people. They contain 72 calories per can. One of the most popular hard seltzers (or spiked seltzers as they call it), White Claw, recently outsold Budweiser! The pair of ‘aqua spritz’ drinks – in Lime and Mandarin flavours – first launched into Asda and have since rolled out to Tesco (rsp: £1.70/250ml). Sure, a cider may have a few more calories, but if it is a decision based on what you enjoy and are in the mood for drinking, then we're sure cider will continue to thrive! While regular seltzers are great, hard seltzer is where it's at. Mike’s made its UK debut in November 2019 when it launched into the convenience channel. As well as becoming a drinks partner of WW at the end of May, Sence recently signed a deal with Co-op supplier Enterprise and has been in talks with Tesco. However, perhaps because of the novelty and health factor that is normally associated with hard seltzers, the other beverages are seeing a decline. … But are those consumers loyal to their choice of beverage? A huge chunk of the beer and cider drinkers we see are loyalists. The Hard seltzer revolution has arrived in the UK and we’ve put together a guide on what to expect from the USA’s fastest growing drinks trends and the impact it will have in the UK drinks market. This one is specially for all the teetotalers that are reading this article. The drinks come in Lemon, Ginger & Chilli and Peach & Rose flavours and are stocked nationwide in Morrisons (rsp: £2.50/330ml). The trio launches into supermarkets and convenience stores from August. But are those consumers loyal to their choice of beverage? Cider Shop Now Closed | Cider Gift Cards Available Here ★★★★★. Berczy is an alcoholic sparkling water (or hard seltzer) with 4% alcohol, 75 calories and 3.5 grams of sugar per can, we never add sugar, sweeteners nasty additives or preservatives. Brand Ambassador; Become an Affiliate; Contact; Search for Shop Hard Seltzer. Hard seltzer is usually lower in calories than more traditional options like beer or canned cocktails. Launched into Tesco in May, the drinks are available in Pineapple & Passionfruit and Strawberry & Guava flavours (rsp: £1.80/250ml). The brand is listed in Tesco and Morrisons (rsp: £1.99/330ml) and cases of the 5% abv seltzers are available to buy online. If any brand could be said to have sparked the hard seltzer craze, it’s White Claw. Made by combining soda water with vodka and fruit extracts, the drinks come in three flavours: Florida Orange, British Raspberry and Mexican Lime. The 5% abv drinks are made with a base of apple wine and contain 90 calories per can (rsp: £2.25/200ml). [1] It’s the fourth new flavour in two years for the brand, Francesca founded hard seltzer brand Two Brooks with her brother Fabio, From decadence to detoxing, we explore drinks trends on both ends of the spectrum as 2020 draws to a close, The labels will first roll out across its one litre bottles of Smirnoff and Gordon’s Pink Gin in early 2021, 2020-12-10T16:21:00ZSponsored by Heineken UK, To find out how the new normal has impacted shopper behaviour when it comes to the beer & cider category we spoke to Heineken UK category and shopper marketing director, Toby Lancaster, The retailer reported a 36% year-on-year uplift in the last week of November, The Grocer Own Label Accreditation Scheme, WKD expands RTD range with new Lemon flavour, My food & drink job: Francesca Bruni, co-founder, Two Brooks, Four festive drinks trends for Christmas 2020, Diageo to roll out voluntary health warning labels, Watch: how lockdown is shaping the beer & cider category, Waitrose predicts surge in rosé wine sales over Christmas. With UK consumers seeking healthier products, valuing clean-label and yet also still looking for a little luxury, hard seltzer brands believe the UK market is primed for seltzer success. The simple reason this is happening is because they are seen as better alternatives. Aimed at shoppers who want to moderate their alcohol consumption, Echo Falls’ range of Rosé Seltzers features Blueberry & Hibiscus, Strawberry & Pink Pepper and Raspberry, Lychee & Rose variants (rsp: £2/250ml). Theme by Safe As Milk. The drinks are available in 330ml cans and feature Raspberry, Natural Lime and Black Cherry flavours (rsp: £2.50). By clicking enter you are verifying that you are old enough to consume alcohol. The brand will roll out across Europe in 2021. And they’re produced in different ways. Following a soft launch in February, London brand Sence now sells a five-strong range via its online store. The drinks feature a vodka base and come in three flavours: Rhubarb & Raspberry, Grapefruit & Tangerine and Yuzu & Passion Fruit (rsp: £3/275ml). I could go on and on about how beneficial they are, but let's be honest, this isn't a sales pitch and that isn't why you're here. He was introduced to hard seltzer as a low-calorie alternative to beer, and immediately felt this would resonate … It’s as simple as that. Featuring three flavours – Crushed Black Cherry, White Peach & Mango and Smashed Cactus & Lime – the range uses BrewDog’s Rogue Wave vodka as a base. It’s supposedly healthier than other alcoholic beverages like vodka-soda, beer, wine, G&T, etc. With that being said, they are certainly not for everyone. “Traditional beer” saw a lot of people switching to craft beers, IPAs and ciders. There are also many newer low-ABV beverages entering the market which might appeal to buyers more than hard seltzers. Sweetness and calories. Available in Lime & Cucumber, Cloudy Grapefruit & Thyme and Raspberry, Basil & Lime flavours, multipacks of the drinks will be sold on the brand’s website from October (rsp: £33/12x330ml). While they gained popularity in the U.S., certain brands have made way to the U.K. In comparison, hard seltzers comprise just 1.40% of the total flavoured malt beverage market. They can be purchased from the brand’s website (rsp: £24/12x250ml) and Whole Foods stores. East London soda brand Dalston’s has announced it will be moving into hard seltzers as “it would be rude not to join the party”. Seltzers have been here for quite some time now, but hard seltzers have recently hit our shores, too. We take a look at the products available. There are a lot of newer brands coming to the UK, from Ugly to White Claw and a lot more. You can learn more about cookies by visiting our privacy & cookies policy page. Seltzers have been around for centuries. Hard seltzer, spiked seltzer or hard sparkling alcohol water is a type of highball drink containing carbonated water, alcohol, and often fruit flavoring. Not only are they low-calorie - each can contains less than 66 - but the ’detoxing’ drinks also feature milk thistle to tackle inflammation and help support a healthy liver. Craft beer giant BrewDog made the move into seltzers in May with the launch of Clean & Press. They launched into Tesco in October and are also available online (rsp: £2.25/330ml). After much speculation, Coca-Cola announced it would be joining the hard seltzer market in October 2020. Whats more White Claw's Hard Seltzer's are a low calorie alternative to your usual tipples, with only 95 calories and 4.5% ABV per each 330ml can. Matija Pisk was inspired to create his hard seltzer brand DRTY on a trip to the US a little over a year ago. 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